Aug
25

Your Small Business Coaching Growth Strategy Wake-up Call

By Donald Hunter, MBA, Broker, Certified Financial Planner

Small business coaching can be helpful for you in crafting your critical business and financial decisions. And not having a good grasp on the financial side of your company can lead you down the wrong road towards crashing your business straight into a deep ditch.

 

Business owners who excel have a growth strategy. Get a business coach who’s a financial growth expert you trust on your team to help you really understand your company from an opportunity perspective.

 

After you read my brief example below, answer this question. Does this confused business owner have a growth strategy?

 

My business coaching for you is you’re either growing or declining in business and there’s no such thing as status quo or equilibrium. So choose growth. You need to be actively pursuing a growth strategy at all times.

 

I attended an accounting seminar in Oakland, California, on Wednesday, and I want to share with you how getting stuck on erroneous beliefs about how you should make investments can be a train wreck for your profits.

 

“The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot

be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.”

- Leo Tolstoy 1897

 

The above quote is a perfect lead in to small business coaching by telling you about a man who had a glaring limiting belief about how to make financial investments. This particular gentleman at the seminar contradicted the speaker on several occasions when she gave very good advice. The financial expert’s name is Sandra.

 

Sandra’s advice in this instance was don’t pay cash for your long-term assets like business equipment. She said to everyone that you should finance or lease your investments instead. Here’s the reason. It’s that using cash when you shouldn’t’ can cause unexpected shortfalls in your cash flow months after you’ve spent your “doe.” Use your cash instead to hire an employee to operate the equipment you lease or purchase.

 

Well this gentleman was stuck on how it is better to save-up money to buy a piece of equipment for his business. I didn’t get his name or the name of his business. But he was really adamant about not paying any interest at all. His philosophy sounds good. Right?

 

And he led several other business people in Sandra’s financial training seminar astray with his “fearful mindset” because he was so emphatic about not paying interests and making monthly payments on a business loan. This guy’s idea does sound somewhat appealing. Right?

 

And since he was so unwilling to listen to Sandra’s small business coaching, he never learned why his belief is so terribly flawed.

 

Small Business Coaching Advice

Saving to make investments to avoid paying interest can lead you straight into bankruptcy court. Here’s where the gentleman is flawed in his thinking.

 

Let’s say that you want to buy a piece of equipment which is a $20,000 machine which will help you generate more business. And it takes you 40 months to save up to purchase the machinery.

 

To make it simple for the both of us, I’ll begin my small business coaching example at the beginning of the year. Starting January 1, 2011, each month you put $500 into an account for the purchase of this $20,000 device. So you will be able to purchase this contraption at the beginning of May, 2014. That’s 40 months times $500 equals $20,000. And let’s assume for simplicity sake you won’t be earning interests on your savings account.

 

Now here comes the flaw in this gentleman’s thinking. If you had financed the equipment on January 1, 2011, you would have been able to generate more sales during the 3.4 years it would have taken you to save for the purchase of the $20,000 equipment.

 

And now let’s say this $20,000 shiny gadget would have enabled your company to make an additional $200,000 increase in sales per year. Well because of your limiting financial belief that you should save up for buying your machine instead of financing your purchase, you would have lost the opportunity to earn more than $650,000 in cash.

 

And in three years and four months, the price of your apparatus probably would go up and the business opportunity to increase your sales may no longer be available to you because your competition will have locked down the market.

 

This story about limiting financial beliefs illustrates the power of small business coaching and how financing or leasing equipment at the point you identify the growth opportunity can help you grow your business faster and more profitably. Even if you were able to save the $20,000 in half the time by saving $1,000 per month instead of $500, you still would have lost a significant amount of money by not making the investment on January 1, 2011. And the amount of interest on the $20,000 loan to purchase your equipment would be minute in comparison to the income potential of making the purchase straightaway.

 

What Are the Financial Misconceptions Limiting Your Business Growth?

Again, my small business coaching for you is you’re either growing or declining in business and there’s no such thing as status quo or equilibrium. You need to be actively pursuing a growth strategy at all times.

 

Who do you rely on for small business coaching and great financial ideas?

 

I want to share this business owner’s story with you because I see how business owners and entrepreneurs get influenced by great sounding ideas about how to bootstrap their way into a venture or save to make investments, but they don’t consider the opportunity cost of capital. That is you could be generating greater profits right away through leveraging other people’s money.

 

Sign-up for a complementary Business Growth Opportunities  coaching session to help you make better financial decisions for your company. I can help you:

-       analyze your growth opportunities

-         perform budget forecasting

-         improve your business credit

-         provide your best financing options

-         and more…

 

It’s true that confused business owners really do pass up huge opportunities to earn thousands of dollars each year because they won’t listen to expert financial advice. Does that sound like you?

 

So you must face the tough realities in your business and maintain a growth mindset to be successful. And the SBA reports that 90% of businesses fail in the first five years. Remember, your business is either moving forward or falling back. There’s no such thing in business as status quo.

 

Check out my Business Growth Strategies Report for great ideas on how financing could help your company grow.

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  1. Your Small Small Business Coaching Growth Strategy Wake-up Call
Categories : Business Coaching

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