Financial coaching communications begins by acknowledging that people communicate differently and it’s your job to coach your business clients so they understand this fact about themselves and the people they communicate with in business. Your financial coaching will coach Chief Operating Officers to be more affective with bankers, investors, customers, and their suppliers when communicating about financial matters.

Mastering the 4 keys to communication below will help you be far more affective as a financial coach. You will be more powerful at enrolling more financial coaching clients because you’ll know what it is you need to do so CEOs and board members understand your value and what you can offer their business.

4 Financial Coaching Communication Styles For CFOs

Your client’s primary communication style will usually be one of the following or a combination of two of them. You need to learn to coach from all 4 perspectives because the more you can put business clients at ease, the easier it’ll be to work with them on preserving cash, making investments, and growing their businesses.

1. Dominant CEOs: They will be all about the bottom-line. Less details and getting straight to the point will work best for this style of communicator. Your Financial coaching should coach clients to give this type of communicator the facts that are necessary for them to make a rapid decision and no more details than that or you’ll risk frustrating them and loosing rapport.
2. People Oriented CEOs: This person is all about getting to know you and wanting to know who’s involved and what was said. They look on the bright side of things and they focus on their power to influence others. Financial coaching helps your client realize the potential financial downsides of their behavior and decisions and put their optimism in proper place.
3. Steady minded CEOs: Change and making rapid decisions isn’t usually welcomed with open arms with the slow paced communication style. Financial coaching for this style is to give this type of communicator time to ask questions and get comfortable with you or they may shut down. You may need to meet with them several times before they settle on a financial direction.

At the same time, their inflexibility can cause the firm problems in crisis and pivotal financial negotiations.

 4.  CEOS who play by Rules and Regulations: To get this person to take action and move forward, they need to know the boundaries. This communicator wants detailed facts and figures before moving forward. Financial coaching is to help them feel comfortable that they’re following all the rules and no policies or procedures will be violated. Ensure you come prepared to answer questions regarding financial charts, reports, and your financial analysis.

Many financial coaches naturally focus on the details and rules. That’s what makes finance work. Realize this fact and adopt the other financial coaching communications styles so you can be more effective in business communications.

Keys to Financial Coaching For CFOs

These 4 communication styles you encounter are the keys to successful CEO financial coaching. As a financial coach, you need to first know your primary communication style.

Then coach your client in realizing how they primarily interact with others. The most valuable thing you can do as a financial coach for your clients is to coach them so they understand each of the above distinct communication styles.

When you and your clients can flexibly communicate with bankers, board members, investors, and customers who have different styles of relating than your own, your communication effectiveness will rise to new levels.

As you become a more agile communicator and coach your business clients to do the same, you and your CEO clients’ financial bottom-line will increase dramatically.

Call today for a complementary financial coaching session to learn how you can more effectively coach your business clients to respond to the financial urgencies of their companies bottom-line.

Donald R. Hunter, MBA, CFP

Certified CFO Coach

How To Become A Chief Financial Officer  

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